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	<title>The Lighter &#187; Case Study</title>
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		<title>Case Study: Greenwood School</title>
		<link>http://blog.whamcitylights.com/2014/08/case-study-greenwood-school/</link>
		<comments>http://blog.whamcitylights.com/2014/08/case-study-greenwood-school/#comments</comments>
		<pubDate>Wed, 27 Aug 2014 16:28:06 +0000</pubDate>
		<dc:creator><![CDATA[Ben Cronin]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://blog.whamcitylights.com/?p=133</guid>
		<description><![CDATA[&#160; Wham City Lights is a poignant solution for schools looking to invigorate their assemblies. It’s a way to connect students to faculty, each other, and the tech world around them. &#160; Greenwood School was looking for a way to connect to the future. Their old curriculum, resources and perspective weren’t focused on our quickly...]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p><b>Wham City Lights is a poignant solution for schools looking to invigorate their assemblies. It’s a way to connect students to faculty, each other, and the tech world around them.</b></p>
<p><b><hr style="margin:30px 0"> </b></p>
<p>&nbsp;</p>
<p>Greenwood School was looking for a way to connect to the future. Their old curriculum, resources and perspective weren’t focused on our quickly accelerating tech-centered world. They needed a way to connect with students in a meaningful way, and connect the student body to the technologically booming world around them.</p>
<p>&nbsp;</p>
<blockquote><p><i>“We wanted to integrate technology in our program so that the audience could interact with the District leadership. In other words&#8230;we needed the wow factor!” &#8211; Becky Somerel, Greenwood School. </i></p></blockquote>
<p>&nbsp;</p>
<p><em><strong>Easy Steps for Success</strong></em>: We set up GWD50 with a basic lightshow. They wanted to score a lightshow to Pharell’s “Happy” &#8211; the hit of the summer. The opted to have us design the show in our <a title="Lightshow Editor" href="editor.whamcitylights.com/editor" target="_blank">editor</a> and trusted our creative intuition. We built the show for them and provided them with their <a title="What's a Wham Wave?" href="https://wham.zendesk.com/hc/en-us/articles/200871733-What-exactly-are-Wham-Waves-" target="_blank">Wham Waves</a>. Once they announced to the faculty that they would be using us, we saw a significant number of downloads.</p>
<div style="width: 100%; border-top: 1px solid #acacac; padding-top: 3px; font-family: Arial; font-size: 10px; text-align: center;"></div>
<p>&nbsp;</p>
<p><script id="infogram_0_faculty-engagement" src="//e.infogr.am/js/embed.js"></script></p>
<div style="width: 100%; border-top: 1px solid #acacac; padding-top: 3px; font-family: Arial; font-size: 10px; text-align: center;"><a style="color: #acacac; text-decoration: none;" href="//infogr.am/faculty-engagement" target="_blank">Faculty Engagement</a> | <a style="color: #acacac; text-decoration: none;" href="//infogr.am" target="_blank">Create Infographics</a></div>
<p><strong> <em>Audience Participation: </em></strong><em> </em>Without some simple email and newsletter marketing, Greenwood School drove at least 565 app downloads. That is well over 50% of the attending faculty. With half of the staff participating, the show speaks for itself.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://blog.whamcitylights.com/wp-content/uploads/2014/08/photo-2-1.jpg"><img class=" wp-image-127 aligncenter img-responsive" src="http://blog.whamcitylights.com/wp-content/uploads/2014/08/photo-2-1-249x300.jpg" alt="" width="372" height="448" /></a></p>
<p>&nbsp;</p>
<blockquote><p> <i>“</i><i>It was the perfect ending to our Opening of School Celebration for our District.  We have a huge push in technology this year, and this app was a great example of what you can do with technology. We would use your app again and feel sure some of our schools will be in contact with you ” </i></p></blockquote>
<blockquote><p><i>&#8220;Technology will have a major impact on District 50 during this school year. The district has invested over 8 million dollars on upgrading infrastructure and Chromebooks to aid in the efforts of a 1:1 initiative. Friday’s Opening of School program was a chance for every employee to see the positive impact technology can have in the future.&#8221;</i></p></blockquote>
<p>&nbsp;</p>
<span class="embed-vine" style="display: block;"><iframe class="vine-embed" src="https://vine.co/v/MYY0tzEa51w/embed/simple" width="400" height="400" frameborder="0"></iframe></span><script async src="//platform.vine.co/static/scripts/embed.js" charset="utf-8"></script>
<p>The Results: Wham City Lights drove <strong>565 downloads </strong>at a 1000 person event. Our show is impressive with as little as 15-20% participation; this particular show had <strong>56.5% participation. </strong>The show was written about in the local paper and drove <strong>over 300 </strong>views on Vine alone. The faculty loved it and the lightshow set a positive tone for the year to come.</p>
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